A creator driven by curiosity and instinct, Malik founded BTG in 2016 as a multi-disciplinary creation house for his friends. Born to immigrant parents from Senegal and raised in rural Massachusetts, Malik has spent time in fashion houses like Gucci and LANVIN, as well as global footwear & lifestyle brands like PUMA Hoops.
From NY to LA, Malik found his passion in creating high-quality, livable clothing pieces that seamlessly fit into every wardrobe – letting the wearer do the storytelling.
“I've learned you just have to create for yourself. It’s better to make your own mold than try to fit into one. No rules, no schedules. We just drop what we like.”
The Manifesto
Bridging the gap between differences and similarities.
Dreams and reality.
Art and perception.
BTG is exploring.
BTG is constantly learning.
BTG is finding your love.
A culmination of experiences, inspired by our friends and surroundings.
BTG is home.
BTG is quality.
BTG is our lifestyle.
Friends and strangers,
Fashion and sound,
Clothing and the way it's perceived.
BTG is bringing people together.
Telling our parents' stories through our own creativity.
The bridge between generational and community divides.
BTG is sharing.
It's education and collaboration.
It's the way we love and how we express it.
BTG is empathy.
BTG is global.
BTG is random.
It's breaking the mold of what a clothing company should be.
We are bridging the gap.